New Nook Coming!? Selling outside USA? Nook Touch Color?
In a recent New York Times article on B&N fight for a place in the market there was an interesting detail leaked... A new nook is coming, and it might be heading overseas too.
"Noble is trying to strike at Amazon with another device. At its labs in Silicon Valley last week, engineers were putting final touches on their fifth e-reading device, a product that executives said would be released sometime this spring. (A Barnes & Noble spokeswoman declined to elaborate.) He also plans to experiment with slightly smaller stores. And, before long, executives will take the Nook overseas — a big switch, given that Barnes & Noble has focused almost exclusively on the American market for decades." - New York Times
Clearly B&N is making a stand for the bookstore market - and part of that is yet another device and starting to market books and devices outside the US. What could this new device be?
- 10" Nook Tablet. This would basically be the existing base device with a larger screen for maybe $339?
- New eInk nook with Ads, for $49?
- Nook Simple Touch Color (Like the Mirasol Color display that works in bright light) for $169?
I'm not really sure where B&N will head on this one. In some sense a color nook touch seems like a totally new ground - but having a $50 reader might really bring in a flux of new customers that can't resist the price point. Certainly a large nook Tablet isn't out of the question - but can they compete with Apple? Other 10" Droid tablets haven't really dented the Apple stranglehold. Usually I make a guess - this time I'm just going to watch! I suspect the nook Color will be dropped at this time and the nook Tablet price will go to the nook Color price - it's too high with the Kindle Fire price point.