Today the new nook Tablet was announced! What - wasn't the nook Color a tablet? Well, yes and no...
The nook Color is an Android tablet with a customized interface that focuses on reading material (books, magazines, etc). It has an app store the is powered by the B&N website (not the Android Market). The nook Color has been hugely popular by people wanting a cheap tablet device that typically install another version of Android over the top of the B&N version. So with the nook Color why a nook Tablet? I'm going to make some educated guesses ...
Reason #1: Tablet is a popular word. The word is talking about tablets, and B&N has one but it's been considered by most as an eReader. The new device is capitalizing on the tablet craze. While more powerful it's no more a tablet than the nook Color in my opinion.
Reason #2: Multimedia. The nook Color doesn't have all the power to stream HD video (some overclock/hack the nook to boost it's performance). The new nook Tablet has a dual core processor and 1GB of RAM - not to mention a special Netflix app that is supposed to be "over the top" compared to other netflix tablet apps.
Reason #3: Kindle Fire. B&N now has a device to serve as a platform for streaming video and video downloads. The new Kindle is a multimedia tablet and the nook Color was an "eReader" (in theory). B&N is planning on staying in the eReader/Tablet business and they don't want to fall behind!
The nook tablet is the same dimensions as the nook Color, same screen size, and the same design (but different shade of gray). The device is lighter than the nook Color (which is a good thing). According to B&N the battery isn't smaller they have just optimized the device for better power optimization (10+ hours).
So is the nook Tablet worth the upgrade? If you are using the nook device as a tablet and want to consume multimedia content it might be - especially if you are trying to pick between them ($199 versus $249). I don't think it's a worthwhile upgrade for nookColor users that primary use it as an eReader. The device is really just a nice hardware upgrade - that's it.
In other news the nook Touch is now $99 and has an upgrade to make it faster and increase the already great battery life. If you are looking for just reading books (not watch movies or read magazines) I love my nook Touch. :)
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